Creating Remarkable Customer Experiences By Thinking Outside of the Box
Do you remember the last time you had a truly exceptional customer experience and how it made you feel? Contrast that to a horrible customer experience you’ve had and the feelings you were left with. Your experience likely left a long-lasting perception of that company.
Customer experience encompasses many elements, but essentially, it is the overall perception your customers have of your brand. It shapes their view of your brand and ultimately impacts your bottom line.
Provide a positive customer experience and your customers will buy more, be more loyal, and share their experience with friends. That is the foundation of a successful business and a goal of every company.
Curating the Physical Environment is a Powerful Way to Create Unique Customer Experiences
Every aspect of your business contributes to how customers perceive you. Customer experience includes your messaging, website, product quality, sales process, and even what happens after the sale.
But an often overlooked, yet crucial factor in the customer experience (CX) lies in your facility itself. What are you doing to improve the physical environment? What factors make a great experience? 59% of Gen Z consumers & 50% of the general population say design matters to them! They want to experience the personality of your brand and feel connected to you. Delight your customer from the time they enter your doors. To capture their imaginations and their loyalty, delight them upon first impression.
Customers have more options than ever before. Its more difficult than ever to differentiate your brand. Consumer research shows that it’s no longer just product quality that gains customer loyalty. It’s how staff greets customers and what they wear, to how a store looks, smells and sounds are just some of the details to consider in customer experience design.
Consumers Pay More For Great Experiences
Customers are willing to pay more for the experience qualities that matter most to them, according to PwC:
- 43% of consumers would pay more for greater convenience
- 42% would pay more for a friendly, welcoming experience
- 65% of U.S. customers find a positive experience with a brand to be more influential than great advertising
What Your Consumers Want in their Customer Experience
- 84% of companies reports increase in revenue after improving CX
- 73% of consumers say a good experience influences their brand loyalty
- 63% of consumers says the best brands are the ones that exceed expectations throughout their customer journey
- 65% of consumers that a positive brand experience is more influential than advertising
Scented Environment Deliver Amazing Customer Experiences
Companies such as Rolls Royce, Disney, United Airlines, and Hilton Hotels use scent to help achieve their goals.
The quickest and most affordable ways to instantly deliver on your CX is simpler than you think! Scented environments are shown to give businesses a competitive edge in CX. Why? Because scent is deeply linked to our emotions and it influences consumer behaviors.
Scent has the unparalleled ability to lift mood, improve how customers perceive your business, and encourage customer to spend more!
- 75% of our emotions are due to smell
- Attractive scents entice customer to linger 44% longer
- Scent helps employees perform better by increasing their mood, productivity, and alertness
- Scented areas are perceived as higher-end and luxurious
- Customer spend up to 20% more in scented spaces
We remember 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste & 35% of what we smell. Connect to your customers through scent and hold a lasting place in their memories.
Choosing the Perfect Scent for Your Business
Choosing the perfect scent can seem daunting. Where do you even begin? Start with your brand!
The best scents for your business are those that reflect your brand identity. Create an atmosphere that drives your business goals.
Here’s how we help businesses choose their signature scents:
AeroWest Scenting Service Makes Scent Marketing Accessible to Businesses Throughout the U.S.
We help businesses curate their customer experience through the strategic use of scent. From choosing your scent to actually scenting your facility, we provide everything you need included in our full-service. Learn more about our scenting services!